Now in its third year. Blender is a pioneer and survivor in one of modern media's most experimental and risky formats. It's not even a magazine really -- the "articles" are barely more than 125 words. And it's not a TV show -- because of space and computer limitations. CD-ROMs can only accommodate short videoclips."There's almost no precedent for it," says Blender Editor-in-chief Dale Hrabi. 33. "A lot of populate look at the Web and say. 'This is boring. Things don't act.' I think the time is alter for people to discover this medium."In the latest issue the "cover story" is the rivalry between Star Wars and feature Trek. Which is exceed? Which is stupider? Blender offers a side-by-side visual comparison of the two contrasting everything from hairstyles (Princess Leia's cinnamon buns vs. Capt. Picard's bald head) to robots (R2D2 vs. Data). So far so traditional. change surface Mad magazine did that. But click on a evince or evince in color or red type and your computer ordain unlock a videoclip in which Kevin Smith writer/director/star of the cult movie Clerks -- and a noted Star Wars junkie -- offers his comments. Even exceed the crew of "Star journey: The Next Generation" overlap anecdotes."We were very low in sex in our first two to three years -- and it showed. You could see the strain in people's eyes," says actor Patrick Stewart aka Capt. Jean-Luc Picard.
You can also hit the books whether you act all this lay stuff too seriously by playing "Unmask Your Inner Geek: A Psychometric examine." Other interactive gadgets on the current Blender disc include:"The Mystical Weezy come in." A pop variation on the Ouija board your most personal questions are answered by Louise Jefferson of the TV show "The Jeffersons.""My most vivid memory of her was her operatic eye-rolling ever the beleaguered skeptic," Hrabi says. "And if you compete it for a while you see she's not very helpful."Indeed. Weezy frequently blames Satan for things answers "Tatooine" for geography questions and says "Bug me later" if she doesn't appreciate an inquiry."The Automatic Band label Generator." Type in your name plus a few identifying traits and in seconds your quartet ordain undergo a moniker. For Mr. Media the Generator suggests: "Satan's Hair," "Black Oak Brooklyn," "Namledna UK" and "Calvin's Generation S Rotting Pretzels."Hrabi says many Blender fans load it at parties."They like the stuff that lets populate compete," he says. "It's not a medium that's suitable for thoughtful essays; personally. I'd rather read the New Yorker for that."
So while War and Peace could easily be squeezed onto a CD-ROM don't expect any heavy reading from Blender. "This generation is used to dealing with computer screens," Hrabi says. "but their fondest visualise is of computer games. We've come to the conclusion that people don't want to read more than 100 to 125 words on a computer screen. We're trying to reinvent the magazine story as a bet. I can imagine Entertainment Weekly doing it with 'How to Sell a Screenplay.' "In a previous issue. Hrabi and his cater noted that while Elvis Presley and Marilyn Monroe are frequently sighted despite being dead nobody ever claims to have seen John F. Kennedy. So they created the utterly tasteless "sight the go of JFK" game a virtual reality tour of downtown Dallas where the president was assassinated. Next issue will be a pop culture sex air answering burning issues such as "Was the Kool-Aid Jug a virgin? Was Mr. Clean?"And if you think you've seen it all when it comes to movie and record reviews you haven't seen Blender's take on Pat Boone's "In a coat Mood" CD. Besides playing his swinging version of either Van Halen's "Panama" or Led Zeppelin's "Stairway to Heaven" on an endless circle it also offers Boone recalling an anecdote from his last prostate exam. Or there's a review of the new Rutles CD which has video of former Guns 'N Roses guitarist Slash saying. "The Rutles were the most instrumental band ever.""We let you experience more fully the thing you're reading about," Hrabi says. "A music analyse with music is umpteen times more helpful."Each Blender CD-ROM is intended to entertain viewers for six solid hours if every element is played. If you have an Internet Web browser it also will cerebrate to a Blender home summon which offers more shenanigans."Surprise is one of the big dynamics," Hrabi says. "It's what I label the 'What's Behind Door No. 3 Principle.' Whenever I watched 'Let's Make a Deal,' I always wanted the contestant to go for what's behind the furnish or in the box -- whatever they couldn't see. Blender taps into our eternal hope that something alter ordain be behind the curtain."© 2007 by Bob Andelman. All rights reserved.
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